About Us
Seelbach Tours began in September 2025, when Ulrich Seelbach decided to pursue his passion as a freelance Tourist Guide in the Western Cape.
The company motto, “Reisen mit Seele”, pays homage to Ulrich’s German roots. It refers to the soul of a river — always moving forward. As a guide constantly exploring and discovering, this ethos naturally became the foundation of Seelbach Tours.
Our Mission
To offer sustainable and responsible cultural tours that explore the Western Cape, conducted in German or English.
Our Values
To provide professional guide services that deliver immersive and meaningful tour experiences.
Ulrich Seelbach
Certified National Cultural Guide with 27 years of experience in the tourism industry. Ulrich has led overland and city tours across South Africa, Lesotho, and Swaziland. His deep knowledge and passion allow him to design bespoke journeys tailored to each guest.
Pamela Brennan
With 27 years of experience teaching Tourism, Pamela brings extensive industry knowledge and networks across Johannesburg and Cape Town. She is a member of Women in Tourism Western Cape, Travel Massive, and writes about deep travel for One Planet Journey. Pamela manages operations for Seelbach Tours and is currently training to become a registered Cultural Guide.