About Us
Seelbach Tours began in September 2025, when Ulrich Seelbach decided to pursue his passion as a freelance Tourist Guide in the Western Cape.
The company motto, “Reisen mit Seele”, pays homage to Ulrich’s German roots. It refers to the soul of a river — always moving forward. As a guide constantly exploring and discovering, this ethos naturally became the foundation of Seelbach Tours.
Our Mission
To offer sustainable and responsible cultural tours that explore the Western Cape, conducted in German or English.
Our Values
To provide professional guide services that deliver immersive and meaningful tour experiences.
Ulrich Seelbach
Certified National Cultural Guide with 27 years of experience in the tourism industry. Ulrich has led overland and city tours across South Africa, Lesotho, and Swaziland. His deep knowledge and passion allow him to design bespoke journeys tailored to each guest.
Suzuki Ertiga
We provide punctual and comfortable private transportation for up to four passengers, accompanied by a dedicated, professional driver.
Pamela Brennan
Pamela is a qualified Cultural Guide who brings extensive knowledge and networks across Johannesburg and Cape Town. She is a Deep Travel Ambassador for One Planet Journey which is a Swedish Travel publication. Pam assists Ulrich with tour itineraries and logistical arrangements for Seelbach Tours